Conversion

This magazine like others that we have gotten inspiration from have a large social media presence due to the fact that her target audience ranges from teens to young adults which are heavy users of social media cites like Instagram, Snapchat, Twitter etc. According to statista.com " it was found that 73 percent of responding internet users aged 13 to 24 used social photo sharing app Instagram."

Because most magazines have a large social media presence now a days it is important that our magazine has one as well. In the two page spread I will be sure to include a shout out for the magazines Instagram account. This is a good strategy to use when looking to convert fans and become more successful via a large social media presence. I am planning to leave the reader wanting more. This will be done by telling the reader that the rest of the two page spread plus some more exclusive info can be found on our social media platforms.

By making use of this convergence strategy, it is more likely that our magazine will succeed in appealing to a larger portion of our target audience as well as individuals who aren't necessarily our intended audience. For example if a middle aged individual picks up our print at the store and sees the Instagram shout out, this may work as an incentive for the individual to look on Instagram and follow us for more stories, pictures, interviews etc. The same technique will apply when trying to persuade younger and more technologically inclined individuals to buy our hard copy magazine. We may include an issue that has exclusive photos or interviews with celebrities that will not be published on any of our social media or electronic platforms.








Citations:

* All products require an annual contract.    Prices do not include sales tax    (New York residents only). (n.d.). Most popular social media with U.S. teens 2017 | Statistic. Retrieved April 7, 2018, from https://www.statista.com/statistics/199242/social-media-and-networking-sites-used-by-us-teenagers/