Social presence

Social media has also proven to be a pattern among all of the Magazines we have used as inspiration. A large social media presence is important to have given the fact that our target audience is predominantly is 18-30 year olds who consume and use these social media cites. Both Dazed and ID magazine are present on social media platforms like Instagram and Twitter. 

 My partner and I have been exploring these magazines and studying their social media presence. The styles of their Instagram feeds include promotional pictures for new magazine issues as well as exclusive stories that can only be viewed on their social media platforms which is a great example of cross media convergence.

My partner and I decided that we wanted to include this strategy in our own magazine. We had to brainstorm on how we could appeal our social media accounts in a way that would convert our readers from the hard copy to our social media account. We decided that somewhere on our magazine we would include a spread that partially tells the story being covered. We will then mention that the rest of the article/additional info can be found on our social media accounts, resulting in the consumer having the curiosity to check it out! 




                           







citation:
W. (2016, April 26). Dazed Magazine Analysis. Retrieved March 08, 2018, from https://fashionpublication.wordpress.com/2016/04/26/dazed-magazine-analysis/

I-D (@i_d) • Instagram photos and videos. (n.d.). Retrieved March 08, 2018, from https://www.instagram.com/i_d/?hl=en

Dazed (@dazed) • Instagram photos and videos. (n.d.). Retrieved March 08, 2018, from https://www.instagram.com/dazed/?hl=en